Who buys a rental property?

Who buys a rental property?

Buy-to-let investors remain an important sector of the market. Close to 30% of agents state that when a rental property is put up for sale the most likely purchaser is an investor.


  • According to Zoopla, 11% of homes currently for sale were formerly rented out. This proportion has fallen over the past three years since its peak of 14% in 2020, at the height of the Covid-19 pandemic.
  • The summer months are the busiest time of the year for the rental market, and demand for homes to let continues to outpace available supply with rental homes letting quickly with minimal void periods.
  • There are now more than 5 million households in the private rented sector, an increase of close to 20% on a decade ago. Source: #Dataloft Inform Poll of Subscribers, Dataloft Rental Market Analytics, Census 2021


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A move often starts long before a property is officially listed. If selling within the next few months is becoming a realistic possibility, September is a good time to work out what needs to happen first.

If moving is starting to feel more realistic, September is a useful time to prepare. Understanding your budget, priorities and local property search now could make things much easier when the right home appears.

Buyers have plenty to compare this autumn, which makes the way a home enters the market increasingly important. A strong first impression, realistic price and thoughtful presentation can all help attract the right attention.

The rental market is still growing, but the way properties are managed has changed. August is a useful time for landlords to review tenancies, rent processes and record-keeping.