Renter affordability stretched as rental values keep rising

Renter affordability stretched as rental values keep rising

Renter affordability is becoming increasingly stretched as growth in private rental prices continues. On average renters now pay 26.8% of their gross income on rent, compared to 25.7% three years ago.


  • Annual rental growth in the UK was 9.8% in the year to March, based on new private tenancies (DRMA). Growth of 4.9% was recorded by the ONS, which includes pre-existing tenancies and new lets.
  • Rental price growth is currently stronger than wage growth, at 6.6% in December to February. Wage growth was also lower than inflation, adding additional pressure to household incomes.
  • The latest survey of agents by RICS indicates demand for rental properties continues to outpace available supply. However rising affordability ratios are likely to start to limit rental growth.


Get in touch with us

After a subdued end to 2025, the first quarter of 2026 has quietly rebuilt confidence in the housing market. March may be the strategic launch point sellers have been waiting for.

More households are reassessing space in early 2026. If your home feels tighter than it once did, this spring may offer the right conditions to move up.

To help you prepare for these upcoming changes, we have developed a detailed e-book: The Sure Sales & Lettings Guide to the Renters’ Rights Act 2026.

Setting the optimal asking price for your Hemel Hempstead property is paramount. Discover how an accurate initial valuation maximises the crucial 'honeymoon period' of marketing, generating intense interest and competition to secure the best possible sale price for your home.