Realistic pricing for market conditions is essential

Realistic pricing for market conditions is essential

More than 75% of agents state that properties are selling at a reduction on the initial asking price according to the latest poll of Dataloft Inform subscribers.


  • With property price growth softening, realistic pricing is paramount to sales success, with many vendors seemingly overly optimistic in current market conditions. Rightmove reported the average asking price of a newly listed property rose by 1.8% between April and May.
  • More than 50% of agents state that properties are, on average, selling with a price reduction of up to 5% on the initial purchase price, while 23% indicate reductions are more substantial.
  • Back in November, half of all agents stated properties were selling at asking price, compared to February 2022 where many were selling above asking price. Source: #Dataloft Poll of Inform subscribers


Get in touch with us

Autumn may not be the first season that comes to mind when people think about moving, but it can be a surprisingly strong time to sell. Buyers who are still active at this stage of the year tend to be serious about completing before Christmas or the new year. With the right preparation, your home can stand out and attract motivated buyers even as the nights draw in.

Thinking of selling soon? Setting the right asking price can make or break your move. Here’s why overvaluing your home, even with the best intentions, can actually reduce its true market value and slow your sale.

If you’re planning to buy a home soon, you might assume the best place to start is on the property portals, Rightmove, Zoopla, or OnTheMarket. But the truth is, the savviest buyers are seeing homes long before they ever appear online. Here’s why registering with an agent puts you one step ahead.

Buying a home is one of life’s biggest decisions. Whether it’s your first purchase or your fifth, the process can feel daunting, with plenty of pitfalls to avoid. From mortgages and surveys to legal paperwork and negotiations, there’s a lot to take on board. By arming yourself with the right information and working with a knowledgeable local estate agent, you’ll be better placed to make smart decisions and find the home that truly fits your needs.