Price it right

Price it right

With price sensitivity increasingly evident in the property market, understanding local market conditions and pricing realistically are essential to achieve a sale. Zoopla report that while 59% of listings in February had no price reduction, four in ten did.


  • 8–14 days is the optimum listing duration for agents to achieve the best possible price for your home, according to research of over 6,500 agents by HomeOwners Alliance.
  • A listing that is too short may not give enough time for potential buyers to discover the property and make an offer; if a property remains on the market, buyers may fear it is overpriced.
  • The latest survey by RICS indicates that the average sale is currently being agreed within a 5% margin of asking price. Source: Dataloft, Zoopla, HomeOwners Alliance

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Paperwork Before Paint: The Smarter Way to Sell

A fresh coat of paint can help, but missing paperwork can delay a sale for months. Use August to prepare the information buyers and solicitors will need before an offer is agreed.

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The Summer Buyer’s Advantage: Search Smarter

August does not have to be a quiet month for your property search. With the right financial preparation and viewing strategy, summer buyers can uncover opportunities others may miss.

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Is Your Rental Ready for the New Rulebook?

The rental market is still growing, but the way properties are managed has changed. August is a useful time for landlords to review tenancies, rent processes and record-keeping.

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Selling a Family Home This Summer?

As school holidays approach, family buyers often become more focused. For sellers with space, gardens or flexible rooms, July can be a useful moment to attract motivated movers.

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