Price it right

Price it right

With price sensitivity increasingly evident in the property market, understanding local market conditions and pricing realistically are essential to achieve a sale. Zoopla report that while 59% of listings in February had no price reduction, four in ten did.


  • 8–14 days is the optimum listing duration for agents to achieve the best possible price for your home, according to research of over 6,500 agents by HomeOwners Alliance.
  • A listing that is too short may not give enough time for potential buyers to discover the property and make an offer; if a property remains on the market, buyers may fear it is overpriced.
  • The latest survey by RICS indicates that the average sale is currently being agreed within a 5% margin of asking price. Source: Dataloft, Zoopla, HomeOwners Alliance

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