Price it right

Price it right

With price sensitivity increasingly evident in the property market, understanding local market conditions and pricing realistically are essential to achieve a sale. Zoopla report that while 59% of listings in February had no price reduction, four in ten did.


  • 8–14 days is the optimum listing duration for agents to achieve the best possible price for your home, according to research of over 6,500 agents by HomeOwners Alliance.
  • A listing that is too short may not give enough time for potential buyers to discover the property and make an offer; if a property remains on the market, buyers may fear it is overpriced.
  • The latest survey by RICS indicates that the average sale is currently being agreed within a 5% margin of asking price. Source: Dataloft, Zoopla, HomeOwners Alliance

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Overpricing: The Silent Property Deal Killer for Vendors

Setting the right price for your property is paramount. Overpricing, while seemingly harmless, can silently sabotage your sale, leading to prolonged market time and ultimately, a lower sale price. Let's explore why.

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How to Buy with Confidence in 2026

Buying a home can feel easier when you know your budget, priorities and next steps. With mortgage costs still influencing decisions, preparation is one of the biggest advantages buyers have.

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Why Pricing Matters More in Today’s Property Market

In May 2026, pricing strategy matters more than ever. With more homes on the market and buyers watching affordability closely, setting the right asking price can make all the difference to your next move.

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Looking to Buy? Be Ready for the Right Home

April is a good time for buyers to focus on readiness rather than guesswork. In a market where choice has improved but confidence remains mixed, being organised can make all the difference when the right home comes along.

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