Jump in buyer demand

Jump in buyer demand

Following two months of falls, average new seller asking prices rose by 0.9% in January 2023. This is the largest rise in prices at this time of year since 2020 and is indicative of sellers testing the market.


  • Rightmove are also reporting other signs of positivity in the market, although they acknowledge that it is early days. The week to 16th January 2023 has been the busiest for valuations since August 2022.
  • Notably, buyer demand is up by 4% compared to the same period in 2019 and 55% compared to the two weeks before Christmas. This is the biggest new year bounce since 2016.
  • Mortgage rates also continue to fall as interest rates soften, with some deals for first-time buyers now below 5%. It is a trend which is expected to continue and should encourage this segment of the market to become more active.Source: Dataloft, Rightmove, MoneySuperMarket


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As school holidays approach, family buyers often become more focused. For sellers with space, gardens or flexible rooms, July can be a useful moment to attract motivated movers.

Scrolling property portals is useful, but registering with an estate agency can give buyers a more personal, proactive search experience, especially when the right home is about to come to market.

August does not have to be a quiet month for your property search. With the right financial preparation and viewing strategy, summer buyers can uncover opportunities others may miss.

It may feel far too early to think about Christmas, but moving home takes longer than many sellers expect. Starting in July can make the journey calmer and more controlled.