First-time buyers who's buying and for how long?

First-time buyers who's buying and for how long?

5.5 million households are currently living in their first-time buyer home, the equivalent of over 35% of all owner occupiers.


  • 36% of first-time buyer households are single person households. Over 60% are couples with or without dependent children. One in five of those who live in the first home they bought are aged 65 or more.
  • Two-thirds of first-time buyers expect to be in their property for less than 10 years. However, 18% expect to live in their property for 20 years or more, rising to 33% of first-time buyers who are aged 45 and over.
  • Each year, on average over 350,000 first-time buyers step onto the property ladder. The average age is now 34. The Halifax report first-time buyers accounted for 52% of all home purchase loans in 2022. Source: Dataloft, Institute of Fiscal Studies, Legal and General


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Setting the right price for your property is paramount. Overpricing, while seemingly harmless, can silently sabotage your sale, leading to prolonged market time and ultimately, a lower sale price. Let's explore why.

In May 2026, pricing strategy matters more than ever. With more homes on the market and buyers watching affordability closely, setting the right asking price can make all the difference to your next move.

April is a good time for buyers to focus on readiness rather than guesswork. In a market where choice has improved but confidence remains mixed, being organised can make all the difference when the right home comes along.

For tenants, April is a useful point to pause and plan. With rents still rising across the UK and the first phase of rental reform approaching in England, this is a good time to review your budget, renewal options and next move.